Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius.
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Corporate history
- 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
- 1953 - Signature of their bottling agreement with Coca-Cola
- 1960 - Creation of Mauritius Breweries Ltd (MBL)
- 1963 - Inauguration of brewery
- 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
- 1993 - MBL is listed on the Stock Exchange of Mauritius
- 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
- 2008 - Fusion of PBL and PCM
- 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
- 2015 - Signature of bottling agreement with Schweppes International for Orangina
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Products
Product history
- 1963 - Launch of Phoenix beer
- 1964 - Launch of Stella Pils beer
- 1965 - Launch of Sprite soft-drink
- 1975 - Launch of Guinness stout
- 1976 - Launch of Crystal table water
- 1986 - Launch of Diet Coke
- 1988 - Launch of Malta Guinness
- 1989 - Launch of Blue Marlin beer
- 1990 - Launch of Appletiser
- 2005 - Launch of Phoenix Special Brew beer
- 2008 - Launch of Phoenix Fresh beer
- 2014 - Acquisition of Eski soft-drink brand
- 2015 - Launch of GR8 wine
Phoenix Beer
Phoenix Beer began production in 1963. It has an alcohol rating of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.
Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.
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Source of the article : Wikipedia
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