Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland. It was launched there in 1995.
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The beer
The beer is brewed and canned in the European Union under the licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of Anheuser-Busch InBev, a multinational beverage company which owns the 'Dutch Gold' trademark. It is distributed in Ireland by Comans Beverages', an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer contains 4% alcohol by volume. It is described by the distributor as having "a crisp, clean, fresh flavour".
Irish retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.
University College Dublin has a Dutch Society that is synonymous on campus with Dutch Gold.
Source of the article : Wikipedia
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